Creative Genie Blog

Would Your Website Stand up to Lord Sugar’s Scrutiny?

Did you watch The Apprentice last night? It totally highlighted how important it is to have a good website. The interviews - so freaking scary. If you didn't see it, one of the brilliant contestants Sarah, got completely ripped apart by Lord Sugar and his team of...

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What is a brand and does my coaching biz need one?

What is a brand? The meaning of a brand has evolved. Eons ago, it was literally a name or mark given to a product to identify it. Think of cattle and how it is ‘branded’ with the name or mark of the owner. A brand is far more encompassing now and has come to mean so...

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Sales Pages Simplified

Overview   A landing page is a web page dedicated to sharing your product, service or event with your potential customers. Think of your landing page as your online sales person! Types A small page, with a lead capture form usually used to offer a free gift such as a...

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